Viome
Viome has made it their mission to offer at-home microbiome test kits that help you “decode your biology.” Their voice is highly scientific and inquisitive, yet refreshing. They anticipate that their biohacker audience is well-versed in the lingo and want to give these research-lovers the deep dive they crave.
landing Page
Viome tasked me with creating a landing page for their microbiome test kits. The goal was to convert individuals suffering with gut health issues. Partnering with their marketing team, we built the messaging hierarchy of the page to gently nurture the reader from pain point to product. By establishing credibility with this well-informed reader, we brought them one step closer to discovering how Viome can help.
When it comes to Viome’s key persona, the more information, the better. The messaging had to hit on pain points while navigating strict FDA health claim regulations. I leveraged my background in nutrition and wellness writing to successfully educate without breaking the rules.
blog
I produce blogs for Viome on a monthly basis to help improve their organic search rankings. While SEO-value is the goal, these blogs also help establish Viome as a lifestyle brand and thought leader. Ranging from lighthearted wellness to heavy-duty science, here’s a taste of some of my work…
It’s par for the course to walk away from a holiday meal reaching for the nearest sweatpants, but what happens when we’re still feeling off following the Thanksgiving debauchery—errr—indulgence?
Read more here.
Discover our simple guide to oral health by life stage for any and all your oral health needs, from infant to senior oral care.
Read more here.
At best, mouthwash acts as a temporary fix for bad breath. At worst, it could wreak havoc on your oral microbiome.
Read more here.