Canyon Ranch
Canyon Ranch Wellness Resorts is the original destination for immersive resort and retreat experiences. Since 1979, Canyon Ranch has pioneered the wellness tourism industry with holistic programs at their renowned locations in Tucson, AZ, Lenox, MA, and Woodside, CA. This wellness juggernaut continues to innovate and transform, in both their mission and their brand. FINE kicked off a partnership with Canyon Ranch in 2020, and I was thrilled to work on their Summer 2023 Ad Campaign and Wellness Club Launch Campaign. Here’s a look at some of our work…
Summer 2023 Ad Refresh
The goal: speak directly to wellness seekers and inspire their next adventure.
The result: over $1.6M in web revenue and 215k in web traffic.
Wellness Club Launch Campaign
Canyon Ranch recently expanded into Wellness Clubs that offer members the best of Canyon Ranch on a daily basis. This campaign supported their flagship Fort Worth Wellness Club’s opening, driving to a conversion-optimized landing page to build awareness and hype.
The Ads
The Landing Page
A world of wellness, all at your fingertips. The goal of the landing page was to drive awareness and membership inquiries leading up to December 2023 launch.
